Crowdfunding is a method of funding a project or organisation by pooling the money of individual investors. It can provide a number of benefits beyond the financial including marketing, audience engagement and feedback. Crowdfunding allows good companies which don't fit the pattern required by conventional financiers, to break through and attract cash. There are a number of types of crowdfunding but the 3 main categories are:
  • Reward or donation based crowdfunding – these are not investments
  • Loan crowdfunding (often referred to as peer-to-peer loans or debt crowdfunding)
  • Equity crowdfunding:
Equity crowdfunding is the process whereby individuals or the "crowd" invest in an unlisted company (a company that is not listed on a stock market) in exchange for shares in that company.Equity crowdfunding is a great way to match companies who need funding with individuals who wish to invest. Investors become shareholders and have partial ownership of the funded company.In Real Estate equity crowdfunding - This is what MercyCrowd is focusing on. -, each investor will have a shared ownership in the underlying real estate.On Mercycrowd all Investor/Sponsor, either they choose to invest into a Crowd to Live or a POP Investment opportunity, will own a share of a real estate asset.

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